Thursday, August 24, 2017

OperaNuts Receives Digital Marketing Tutoring through New York Cares


Timothy “Tim” Maleck is an accomplished accountant and investment professional who has served as a financial associate at a reputable Investment Manager in New York. Outside of the professional environment, Timothy Maleck is an active supporter of the charitable nonprofit New York Cares.

Specializing in linking willing volunteers with the individuals and organizations that need them, New York Cares works in fields that range from education to hunger prevention. OperaNuts and its founder/owner Rachel Roth, for example, have benefited greatly from New York Cares’ computer basics program.

A small boutique candied nut business, OperaNuts may have never gotten off the ground. While listening to the Metropolitan Opera on the radio, Ms. Roth had refined a delicious confection of almonds, chocolate, and sea salt. It was a great product, but she didn’t know how to launch it in a world of digital technology that had, frankly, left her behind. 

To aid with the OperaNuts launch, Ms. Roth enrolled in the one-on-one New York Cares tutoring at the New York Public Library’s 67th Street location. Even after five years of regular Thursday afternoon meetings, she continues to take advantage of this tutoring program to this day.

Over the years, New York Cares has helped Ms. Roth and OperaNuts develop an official company website, create effective MailChimp email campaigns, and craft compelling electronic newsletters. Looking at the New York Cares volunteers as friends as well as tutors, Ms. Roth has rewarded them with many tasty OperaNuts gifts.